The backlash deepened—but so did determination.

In the summer of 1972, Black families in Vicksburg made history with one of Mississippi’s most effective economic boycotts.

Why It Started
Black customers were routinely disrespected in downtown stores — ignored at counters, forced to wait until white customers were served, and often denied promotions in jobs.

Organizing for Action
Led by activists like Rev. Eddie McBride and Frank Crump Jr., the community decided to fight back with their wallets. They refused to shop in stores that treated them unjustly. Picket lines formed outside major businesses, and church meetings kept spirits high.

The Impact
The boycott lasted nearly 19 months. Businesses lost money. Local officials were forced to pay attention. By the mid-1970s, downtown Vicksburg looked different: more Black workers in visible roles, fairer treatment of customers, and recognition that economic unity could shift power.

The boycott proved that when communities come together, real change follows.